Right Angle turns fragmented marketing into a clear, human-led system that drives visibility, engagement, and opportunity. Through the Right Angle Engagement Engine, the company audits past efforts, sharpens positioning, builds scalable infrastructure, delivers strategic content, and converts engagement into qualified leads. AI supports execution, but strategy, brand voice, and client relationships remain human-led, creating a disciplined growth engine built on clarity, consistency, and follow-through.
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B Randall Willis is the founder of Right Angle and strategic lead for the company’s Engagement Engine. He helps business leaders streamline marketing, clarify their audience and value, and build systems that turn visibility into meaningful conversations. His approach uses AI as a support tool while keeping strategy, positioning, messaging, and growth decisions grounded in human judgment and real buyer insight.


Mark Voytek Founding Partner
Previously: EY & KPMG Partner
Sector Focus: Global Business Services and Consumer Products