Puppops develops no-mess, chewable frozen supplements that turn functional canine nutrition into an easy, repeatable feeding ritual. Its human-grade recipes target common wellness needs including anxiety, digestion, allergies, skin and coat health, joint support, brain and heart function, and overall wellness. By combining whole-food ingredients, veterinarian-informed formulation, and chef-led product development, Puppops is building a differentiated position at the intersection of premium pet treats, supplements, and proactive wellness.
Chef Justine Kelly is the Founder and CEO of Puppops, bringing more than 25 years of culinary leadership and product-development experience to the pet-wellness category. Before launching Puppops, she co-founded Sunbasket and served as Executive Chef at The Slanted Door, the James Beard Award-winning San Francisco restaurant. Kelly now applies her background in ingredient sourcing, recipe development, and consumer food innovation to building functional, human-grade products designed around common canine wellness needs.
Mark Voytek Founding Partner
Previously: EY & KPMG Partner
Sector Focus: Global Business Services and Consumer Products
